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#46 - Running a playbook for international expansion (Andy Schabelman & Ben Grynol)
LEVELS – A Whole New Level
Growth Product Engagement, Community, All of These Things
The example of Facebook login in Germany right there is such a good insight. I think if you have a product that allows for that discovery, like for example, at Fiverr and Airbnb, we had search within the product so that we could actually see what people were organically typing in. And in Germany, we could see where we'd had lower volume of supply so that we knew that we couldn't match the needs of the market. So that was really valuable to be able to incorporate on a product side or on an operation side because there were operational ways to learn.
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