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Eye-tracking technology, Descript, AlterEgo, purple tomatoes and food apps

Big Tech Little Tech

CHAPTER

The Future of Eye Tracking Technology

Eye tracking technology enables the measurement of eye movements, eye positions and points of gaze. It identifies and monitors our visual attention in terms of location objects and duration. Eye tracking is particularly useful to help people with disabilities use computers. In 2024, all new cars in the European Union have to have driver awareness systems or driver monitoring systems.

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