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280 - The Path to Becoming a CMO, with Cristy Garcia

The Marketing Millennials

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Pathway to CMO: Skills and Strategies

This chapter outlines the crucial steps and experiences necessary to transition into the Chief Marketing Officer (CMO) role. It highlights the significance of being a generalist, refining one's craft, and the importance of aligning marketing efforts with broader business objectives. The discussion also emphasizes self-advocacy, effective communication with executives, and understanding personal strengths to navigate a successful career in marketing.

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