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The Trend to Not Drink in the Younger Generation
Alex Castellanos: I'm really happy to see that it's kind of becoming more cool to not drink as opposed to what a lot of younger people felt so much peer pressure and historically like to drink. He says he thinks the biggest market for non-booze is Gen Z because they're just not interested in how bright their drinks are. Castellanos also likes Buzzcutt, which is a Yelp for places that have good and non alcoholic options. "I am fascinated with how the industry is, it's not one note"