I'm shocked by that statistic. I know personally, for me, it's definitely hard when the person is standing right across from me, but 33 times is a lot. And I think your idea of putting some distance between you, maybe through technology, etc, can really reduce that. Yes, absolutely. In a research study that I published in the Journal of Consumer Research with Michael Watter, Henry Kaggret, we study how empowered refusal can be used as an effective way to self-regulate. When we hear ourselves talking with empowerment, we buy into that and are more likely to resist temptations like chocolate cake, chocolate cookies or that one extra podcast.

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