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Ask Me Anything: January '23

The Unofficial Shopify Podcast

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How to Create Lead Magnets in Shopify

Email gated content downloads. You could use that to when someone purchases a virtual product in your store and you just set it to $0. And then it'll send them the digital download after they've gone through your checkout. It's easy for me to go like, all right, just go make some content. But once you make the piece of content, it just keeps buying you emails. A lead magnet.

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