Intro

Are marketers just doing a bunch of arts & crafts? Are salespeople spoiled brats? I don't want to offend anyone, but I think most folks would chuckle at this: Sales and marketing leaders don't naturally get along.

So what's the solve for a siloed marketing and sales?

Let's talk through some key steps towards holding everyone accountable to meeting our revenue goals:

1. Team communication responsibilities
2. Identify how much pipeline and revenue comes from Marketing
3. Defining a Marketing Qualified Lead (MQL)
4. Sales has tof ollow up quickly with a high degree of personalization
5. Establish an Service Level Agreement (SLA)

Grab the 3 Steps to a Perfect Pitch guide here https://clickhubspot.com/pitch