Ken Favaro & Cait Lamberton | How Brand Building & Performance Marketing Can Work Together
The CMO Podcast
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The Difference Between Performance Marketing and Brand Building
Barra: Brand marketing is one way to activate the positioning that you want your brand to have. She says it's a very small part of what influences perceptions of your brand. Performance marketing, on the other hand, means paying for results from third-party providers. Barra: I think there's room to acknowledge this before people encounter it because they're going to keep encountering it.
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