Is There a Seasonality Built In?

There's no retailer on the planet who doesn't get to the end of each season and go, we haven't sold it. We've got loads of stock sitting around. And imagine a brand like Hallmark, their whole business is built around season. So beauty products and fashion where there's going to be a different version of that or some kind of change throughout the seasons. All of those are moments where there's an opportunity for video to play a really important part in your overall strategy.

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