The world of short-video creators in India is going through a major shakeup
Daybreak
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Introduction
The launch of Chinese video content platform TikTok in 2017 changed the social media landscape forever. The short form video formats spread like wildfire and by 2019 users in India spend a mind-boggling 5.5 billion plus hours on TikTok. In 2020 Chinese and Indian troops clashed at the Ladakh border and next thing we knew TikTok was banned along with a host of other Chinese apps by the Indian government. By then though the app, thanks to its format, had brought about a democratization in the social media space. We saw a remarkable rise of regional influencers for whom it was a huge job opportunity.
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Transcript
