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222 - The art of PR — with Lucy Werner
The Futur with Chris Do
The Hype Machine Yeah Yeah Yeah Okay Okay Okay Lucy Werner
When it comes to your title you want to get really creative but if that leads to confusion versus curiosity then you've totally screwed it up. I would always lean towards the kind of keeping it as simple as pause same here a lot of people try to do too much in in that space and if you get like what that kind of ends it right yeah. It becomes really hard to be known for something if you're trying to create a category like big brands spend millions over decades to own a category If you're an individual don't break it like we can borrow from big business don't recreate it yes okay Lucy out of respect for your time i've had a wonderful time talking to you today
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