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Retail Media Summit 2023 Recap
The CPG Guys
The Problem With Retail Media
I've worked with so many providers that are trying to measure the impact of retail media expenditures on different RMS across brick and mortar. And no one's doing it well, because they have to deal with the self reported data from each of the retailers. Retailers are hardwired to render their demand creating opportunities differentiated and as incomprehensible as possible. We had a really good panel of conversations with Andy Murray, Andrew Lipsman, and Chris from Strata Cash about how to bring brands to life in a media environment in store.
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