#79: Building Your B2B Demand Generation Engine | George Coudounaris on The LinkedIn B2B Growth Podcast
The B2B Playbook
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How to Create a Demand Engine
The five B's framework is really our strategy for sustainable B2B marketing or as others call demand generation. The first step is getting everything in order and understanding your customers, the second is developing relationships through helpful content,. The third is amplifying that helpful content and narrowing your focus with account based marketing. And then the fifth B is going to be all about how you can use some of the advanced tactics that are normally reserved for the big players with the big budgets.
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