Building a Brand

In the long run, your brand is the work that you do. You can think of your brand as kind of like a spread of outcomes or a spread of what you create. And so if you're producing the same kind of topics in a reliable fashion with great quality, eventually that becomes your brand. So i'm very happy to haveike developed that brand. As far as moving somewhere else, i kind of like something that is like, adjacent to habits, or like pears well with it. I don't know what that'll be yet. But decision making is like an interesting one. We all have habits, and we all make decisions. And those decisions can be very important.