28min chapter

Muscle for Life with Mike Matthews cover image

Ep. #1184: Jonathan Goodman on Writing, Success, and Finding Your Way

Muscle for Life with Mike Matthews

CHAPTER

Navigating Success in Business Strategies

This chapter explores the motivations for writing 'The Obvious Choice' and the critical role of personalized business strategies, especially during the challenging COVID era. Highlighting the pitfalls of equating online popularity with success, the discussion emphasizes the value of genuine connections and proactive networking within niches like fitness coaching. The chapter also critiques common marketing practices, advocating for authenticity and evidence in building trust and credibility with consumers.

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