S2 E18: Talking bootstrapping a brand profitably from 0>1 with Cammy.
Ecom Gold
00:00
The Importance of Product Development
The biggest shift we made is like literally just allocating a certain amount of money per month towards this. Product development to me, it means contacting your supplier and being like, make this slightly better in some way. And I think that was a shift of the mindset compared to going like, we must hit 20% profit every single month. You only hit that if you aren't really spending on things like a designer. Whereas I think summed up literally came into this with like zero experience essentially from like operating a brand. We've kind of slowly been on this journey of like, a brand is run some Facebook ads to a Shopify store to truly understanding like it's all about the product.
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