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20min chapter
158. How To Create A Vivid Vision For Your Company - Cameron Herold
Contractor Evolution
Crafting a Vivid Vision for Your Company
The chapter explores the concept of creating a vivid vision for a company, emphasizing the detailed and descriptive approach to envisioning the future three years ahead. It contrasts this method with traditional approaches like mission statements and highlights the importance of clear written communication for alignment and inspiration within the organization. Real-life examples and steps to craft a vivid vision are provided, emphasizing creativity, inspiration, and a focus on foundational elements to drive the company's success.
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