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Building a Framework for Business Quality with Simon Kold

The Education of a Value Investor

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Brand Identity in a Changing Economy

This chapter examines the evolving role of brands in today's economy, particularly how they resonate with future consumers. Using Harley-Davidson as a case study, it highlights the complexities of brand perception, consumer identity, and the risks of pricing strategies. The discussion also contrasts luxury brands with everyday products, emphasizing the significance of narrative and quality in consumer purchasing decisions.

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