i've been toying with the idea of writing a book, but i think i' fallen into this trap of considering it like a big deal. I often feel bad when i'm reading a brilliant, 350 page book that has a brilliant idea buried in page 293. That's where i came up with this desire, or this rule for myself, to just put one idea per article and make sure that that's out in the world. And then the big ideas imean certain i shouldn't mease that overe twice a then the plan is that when you've got all the ideas that you feel a make this book, then you kind of wrap a bow around it, call it a