The internet was essentially a one way thing, like inan at one point. Now with the block chain situation, it can become two a and distributed. And then you kind of wonder, well, once that happens, who wants to be locked into a platform? It's also ye. Y, i mean, look at awal and yahu. They were just such huge footprints in the industry, and then awel and yahu don't exist to most consumers as actual brands. But sos. Just to be clear, jason, when we say that time is coming, it's because the block chain has taken that sort of intellectual property of the block chain and now started to