3min chapter

The Journal. cover image

Who Wants Non-Alcoholic Beer? Everyone, Apparently.

The Journal.

CHAPTER

The Growing Trend of Non-Alcoholic Beer in Natural Groceries

This chapter explores the growing popularity of non-alcoholic beer, highlighting its significant market share in natural grocery stores and its appeal to health-conscious consumers, particularly among Gen Z. It also examines the tasting experience and potential for growth in this emerging market as major breweries begin to compete.

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