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From 2% to 52%: How Chicago Mayor-Elect Johnson Won...with Brandon Davis, Lead Media Strategist & Partner, Technicolor Political
Pro Politics with Zac McCrary
How to Build a Media Plan in a Runoff Situation
Zachary Johnson: We had about four or five days prior to our first shoot of the runoff. One of the things that was tremendous about this race is that we were just very clear about who our candidate was for a campaign like this, he says. "We could see in the polling very clearly that it seemed that Vallis was going to make the runoff," said Johnson. 'So we got prepared for Vallis runoff very early and carry that straight through'
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