A Dialogue on Gear, Snacks, and Industry Critique

Culture is a term that different outdoor communities like to discuss often, but what is culture exactly and how do we make sense of it—how do we define it? To really understand it, you need a person who can wax poetic, you need someone who has dedicated their life to communicating the ineffable to the masses…you know, someone who has held a mic in front of a camera at the world class skiing, snowboarding, and surfing events for decades and who has lived in the gooey buzzing center of our culture since the 1990s. You need a legendary talker like X Games Chief of Sports and Culture, Selema Masekela.