If you're building a business online, at some point you’ve probably heard: “You need to create content.”

But what does that actually look like? And how do you do it without burning out, dancing on TikTok, or spending 40 hours a week on Reels that nobody sees?

In this episode of The Russell Brunson Show, I sit down with Eric Thayne… The creator, filmmaker, and author of Create, Don’t Capture. He breaks down the exact system he used to go from $100K in debt to rebuilding his business entirely with organic content.

We go deep on Eric’s viral framework (aka The 60-Second Perfect Webinar), how to turn everyday ideas into scroll-stopping videos, and why most people massively overcomplicate their content strategy.

If you’re trying to grow an audience, get more eyeballs on your funnels, or just finally show up online consistently… You’re gonna love this episode!

The 60-Second Perfect Webinar: Eric’s viral video framework
Why creating content is more important than running ads
The fastest way to come up with endless content ideas (even if you feel like you have nothing to say)
Why documenting your journey beats waiting for perfection
How to test hooks and content for free (before ever spending money on ads)
The 3 types of content every creator should be posting (and how to balance them)

Whether you're just getting started or you're already spending big on ads, this episode will challenge the way you think about content!! AND… it will show you how to finally build an audience that actually converts!

Grab Eric’s new book Create, Don’t Capture (limited edition copies might still be available) → createdontcapture.com

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