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3min chapter
Building a brand from the ground up with Oyster HR's Kevan Lee
How to Win podcast with Peep Laja
The Story Brand Framework Isn't Working.
The Arnold Miller story brand framework is massively contributing to the same as problem out there. People following it end up with stories that are just like everyone else's. Unless you're a category creator and can position yourself first in the mind of the target customer, you need a differentiated story. First they need to care about the why and then the what.
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