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The Copywriter's Handbook with Robert W. Bly

On Branding Podcast

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Introduction

Iabren expets atecilat v design, and welcome to on branding. The most important principle is, don't start with the product. Start with the prospect. What do they want? What do they think about? What is their mind set? Two hep get more leads and more cells, both on line and off line.

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