Do podcasts sell books? Yes
The Business of Content with Simon Owens
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How Do You Build a Podcast Network?
CNN's John Defterios sits down with Simon Cowell to talk about his podcast network. He says the company has a team of eight supporting both networks, including producers and free lance audio production people. They also publish scripts as articles on their web sitea that get a lot of traffic. And then they can sell programmatic display advertise on that too.
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