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6min chapter
Camille Trent Reveals PeerSignal's Crazy Simple Content Strategy
Distribution First
The Role of Peer Signal in a Startup
MARTech co-founder and CEO of AirTable, Andrew Hoyle talks about his new role as Director of Content and Community. He says the company is a B2B SAS but also has a media arm that's called peer signal. And he explains how they're trying to study what like best in class marketers are really just like tech companies are doing to get where they are. A lot of them are PLG or go to market strategy that is high Leverage.
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