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Newsletter Strategy with Josh Spector | Craftsman Creative Workshop Episode 010

Craftsman Creative

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Defining Your Niche Is Really Important Early On

A lot of people react to this whole conversation round define your niche and make it a smaller niche. And what i see a lot of people do is cut off so many different people. I kind of sometimes hate where people go from ye, we're talking about solo peners. But like, let's use one product as an example. Who is the apple watch for? It's kind of for everyone, right? Well, guess what? Every single course has its own nich. My brand is able to reach 12 different people, or 12 different groups of people, with different marketing. So i i don't want people to think of creating a niche, or doing this work, identifying

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