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17min chapter
Barefoot Wine: Bonnie Harvey and Michael Houlihan
How I Built This with Guy Raz
Navigating Growth and Challenges in Wine Business
This chapter explores the early hurdles and strategic choices faced by a wine company as it navigated modest profits and expansion. It highlights key incidents that shaped their marketing and distribution strategies, including a clever marketing stunt that drew legal attention and the importance of inventory management. The narrative culminates in their successful growth trajectory and eventual acquisition by a major industry player.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode