513: I'm The TipKit Now
Connected
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Apple, Google, and the Search Engine Dilemma
This chapter examines the financial repercussions for Apple if Google were to stop paying for its status as the default search engine on Apple devices. It discusses potential strategies Apple might adopt, including developing its own search engine or partnering with alternatives, while emphasizing the challenges and consequences for Apple's revenue and market position. Additionally, the conversation touches on user attachment to Google's services and the broader implications of antitrust regulations in the tech industry.
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