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S03.EP18 - Brand Positioning with Ulli Appelbaum
JUST Branding
Brand Positioning - A Workbook With the Title
I think we're dancing around the classic 3C's here with the company and the category and the consumer. So there's always those three areas that you can look to figure out what is a position that we could hold. None of these 26 territories is magic or coming from space or based on the latest research on the neural psychology. Those are tried and true method that I'm sure as you go through them, every single one of them will be familiar to you. What's unique about it is it packages them in one offering and allows you to go through all of them at one space.
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