Cross Net's Abandonment Series

i think they do a really nice job grabbing my attention. I don't know how they pulled this off, but when you open the emales in g mal the sender photo shows a little gift of volley ball spinning. i'm just not a huge fan of using re in the subject lines. You know, a lot of people think it's dishonest. It may piss off some subscribers. But i totally get it right? This is marketing. The goal is to drive sales.