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Episode 192: #191: Bryan Gray of the Revenue Path Group — Moving Past Problems and Creating Priority with Your Buyers

Sales Leadership Podcast

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The Importance of an Elevator Pitch

An elevator pitch isn't some trite way to get a conversation start, it's an opportunity i call moments of truth. It's a moment of truth to create val versus being just discounted, delegated down and for never ever seeing that person again. I had one in a moment, not just about me. I'm doing this to drive the importance of this. We all can do this. This isn't about me, rob. This is what we all can do. And here's af the sales leader. You have ten, 20, 83 hundred sellers out there every day, and you're telling them access at a higher level,. That's get in front of the sale, and you

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