How to Define, Measure and Hire for ABM with Hillary Carpio
GTM Speed Dial
00:00
The Importance of Account-Based Marketing
Account-based marketers need to be data-driven business partners to sales. ABMers also need to be digital marketers, so they are often responsible for the campaign development and management for their set of accounts. Because ABMers work directly with sales, they don't follow the same hierarchy as other say, demand-gen marketers who operate more horizontally.
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