86. How To Grow A Startup Using Jobs To Be Done: A Conversation with Matt Lerner
The Disruptive Voice
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Do You Think Language Market Fit Is Less Critical to Start Up Success?
A lot of the most successful start ups are people who built a product to scratch their own itch first. If you're already intimately familiar with those struggles and desired outcomes, there's usually plenty of runway in terms of other customers where you can reale on board them. So certainly marketers in any company of any stage or size should be thinking about this. And senior leaders in large companies, they have enough cash that they don't have to be as efficient as a start up,. but they'll certainly still benefit from these practices. This is also good for investors because it was very helpful to me when i was an investor.
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