Getting Strategic Questions Answered Early on in the Project

The focus matrix is a laborative exerciserit it's really at a white board, or it's at some collaborative tool that the teams are using between hardwarn and between marketing. And they're trying to identify where the aras a focus, what do we need to focus on first that's going to remove the risk of the project? Get strategic questions answered early in the process to removed the risk early on,. We start refining and defining the product through the rapid iterations, through these learning cycles. So if you did a pure c f d exercise, it would take a long time.