Creative Engagement and Straight-Edge Journey

Steven Robertson is an acclaimed keynote speaker, trainer, generational expert, author of "Aliens Among Us: 10 Surprising Truths about Gen Z", and the CEO of BOLD-Training. He inspires audiences and invigorates businesses as he shares from his experience of over 30 years.

Steven emphasizes the unique characteristics that define each generation, shaped by the "perfect storm" of technology, world news, social media, and leadership or parenting styles. The conversation takes a deep dive into the challenges faced by Gen Z, the first generation to be digital natives, and how their communication styles differ from previous generations. 

Steven Robertson also explains the concept of the "8-second filter," debunking the myth of the 8-second attention span, and highlights the importance of creating compelling content to engage effectively with younger generations.

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