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E74 - Mel Marshall: The art and science of great coaching
The High Performance Podcast
The Importance of Commitment Culture
I think authenticity is incredibly important, but it's how you have the education and knowledge and mastery to deliver your content. And I think that's where you really take people with you when you can have all of those things. It works well for me because it aligns with my moral purpose. If you're in line with your moral purpose ... there's this 10% factor, the 20% factor that you can get out of people for no finance... just because they're all aligned to one mission.
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