Navigating Uncertainties in Social Media Landscape

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This chapter delves into the challenges faced by a content creator amidst the uncertainties of potential TikTok bans and fluctuating algorithm changes. The speaker shares their experiences of adapting to the ever-changing social media platforms and the struggles in measuring the impact on business. Additionally, it explores the journey of the speaker from content creation to successful entrepreneurship, including insights into launching a secondary brand and forming partnerships with retail giants.

If the U.S. government bans TikTok, a generation of content creators and brands who have built businesses on the platform will be radically disrupted. With 17 million social followers — 3.5 million of which on TikTok — fitness and lifestyle entrepreneur Cassey Ho is in the heart of that storm. Founder of athleisure brands Blogilates and POPFLEX, she joins Rapid Response host Bob Safian to discuss the fast-changing game of social engagement and what’s required right now. Plus, she offers personal lessons on building a dedicated following and how audience feedback fuels her product roadmap.

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