Strategy 20: Picking a Holiday to Celebrate

If your book helps people become a better version of themselves, you know, whether it's getting out of debt or losing weight or watching less TV, help them do that. And finally, strategy 20 is to pick a specific holiday to celebrate. Big corporations are often compelled or they feel compelled to be generic with their marketing. You as an individual human being have a big advantage because you actually celebrate a specific holiday.