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He Built Janji To 8 Figures By Narrowing His Focus (Not Expanding It)

The Andrew Faris Podcast

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The Pursuit of Authenticity in Endurance Brand Expansion

This chapter explores the concept of brand authenticity as a fundamental aspect of business growth into related markets, using the example of a running brand considering diversification into cycling. It delves into the psychological and physical challenges of endurance events, while emphasizing the importance of understanding customer identity and aligning product development with niche markets. The discussion also highlights the necessity of quality in product offerings and operational strategies for sustainable business success.

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