TikTok

This year it's monthly recurring revenue in retail and on trade. We're still doing the events because getting these listings we then need to achieve rate of sales. And I think we were talking earlier about ad spend, but we can pump all this spend in the world and to ads. But actually selling a product that people think they don't like is really hard. You've never been able to fully promote alcohol on TikTok. At first you couldn't even post alcohol,. Now it's kind of a bit more relaxed.

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