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How to Cut Outreach Volume in Half
The biggest change was just getting, you know, laser focused on what our customers cared about. So instead of doing mass outreach, we go, these are problems that we're solving and we're going to sort of reverse engineer it to your words. We used their lingo, the words that they've given us around the specific challenges they're having. For example, we started substituting information around engaging customers to healthcare professionals. And we understand that it's difficult to approach healthcare professionals because of the way that they work. Using an on demand strategy, we're able to engage 150 plus HCPs a week.