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Awaken the design leader within you / Sarah Clearwater / Episode #175

Service Design Show

CHAPTER

The Importance of Storytelling

If I talk about customer-led organizations to an organization that hasn't bought into the value of customer, I'm telling an irrelevant story. We don't evolve our stories as well as we like to. But just as our practice has to evolve with ever-changing conditions that we find ourselves in, so have our stories.

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