The Importance of Questionnaires and One Question Surveys

"I would question why this is happening, what the goal is behind it and what the value teams can get from having an insight every single week," he says. "If I'm not creating something that's valuable in and of itself, right, I'm not gonna, what's the team gonna do with it?" If you're working on a project-based research doesn't necessarily work within that scope, she adds. 'It could actually lead down like a very poor path of decision-making'