Alex lieberman is the co founder and executive chairman of morning brew. In today's classic episode, originally published on november first, 20 21, i talk about why it is essential to understand memetic theory. Memetic theory sounds fancy, but all it means is that when people around you want something or do something, you want it or do it too. It was popularized most recently by peter tial, who was hge in the start up inteck world. He also founded papal palanteer and founders fund.