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Blake Emal — 0 to 28k on Twitter, Becoming a CMO, and Building In Public

Everything Is Marketing

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The New Category Is Hard

Heven marketin automation is a new category in marketing. He says there's such a big, broad array of use cases and applications that it can be hard to define who you're trying to target. The company has been working on improving its onboarding process for the past two years.

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