Using Data to Acquire, Engage and Retain Banking Customers
Banking Transformed with Jim Marous
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Data Sharing Improves the Status of an Organization
How important is it to share that across the organization, not just for sales and engagement purposes, but for innovation and product development purposes? How are you seeing data sharing improve the overall status of an organization? Yeah. So we've had a project where we're giving access to really robust data sets to our customers about their customer journeys. And so things that you wouldn't normally be relevant for sales and marketing use cases, but are relevant if you're thinking about building new products and launching new products. You know, it's up to us to be really great partners on providing an easy way for them to build intelligence internally using the data sets that we have.
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