In this episode of Follow the Gradient, we’re thrilled to be joined by Amy Lewin, Editor of Sifted, a leading media platform for European startups backed by the Financial Times. Amy shares invaluable advice on how startups can effectively engage with the media, build relationships with journalists, and craft stories that stand out in today’s crowded landscape.

Learn the secrets behind what journalists look for in a pitch, the common mistakes founders make when reaching out, and why press releases still matter in 2024. Amy also dives into the current trends dominating tech journalism, including AI and climate tech, and offers practical tips for handling negative press.

Whether you're a startup founder looking to secure your first article or an operator looking to refine your media strategy, this episode is packed with actionable insights you can't afford to miss!

Key Takeaways:

The right way to build relationships with journalists.
Why understanding your purpose for media attention is crucial.
The dos and don'ts of media outreach.
How to handle crisis communication and negative press.
Current trends in tech journalism that can help your startup get noticed.

Tune in for an expert breakdown of what it takes to get your startup in the headlines!

Watch the key moments of our conversation with Amy on Youtube

And now we would love to hear from you! How did you like our first episode? What should we improve, do you have any suggestions, ideas or dream podcast guest? Please let us know.

CONNECT WITH AMY 🌐 Website: https://sifted.eu 📬 amy at sifted dot eu CONNECT WITH US 📬 Subscribe to our weekly newsletter: followthegradient.io 🐦 X: @followgradient | @tinyf1sh | @melanieXgabriel 📸 Instagram: @followthegradient | @melanieXgabriel 💼 LinkedIn: @followthegradient | Christian | Melanie 🎵 TikTok: @followthegradient

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